Only Pooch Bright contains the breakthrough formula based on our famous Opti-Bright® technology. Enriched with Swiss Chamomile, Aloe Vera and Pro-Vitamin B5, this scientific blend of natural brighteners penetrates the hair shaft, counteracting the yellowing from the sun and the elements, resulting in a spectacular "show white shine" to the coat. This PH-balanced, gentle formula will nourish and moisturize your pet's skin with fine natural botanical extracts.